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taylorandcromwell

2024 Broadway SAL E - Design Insights

Updated: Feb 29




The E had to be Evita! I was excited that so many people requested it, because I love the music from it.


We are continuing to draw tiny detailed things for the seal, which makes me so happy.


I drew two versions of it, one was twice the size of this one, but when we decided we could fit the whole balcony we decided to use the small one. The bars on the balcony were very annoying to draw, I took a lot of time getting the pattern right forgetting that I was going to almost entirely cover them. But I'm really happy with how well the balcony part came out. My first though was to do it in the middle of the E so I could do the microphones up top, but we needed the extra space the top allowed us.


We added the suitcase from Another Suitcase in Another Hall.


And of course money falling everywhere (which can be another traveling graphic when making words).


For the coloration we were able to reference three separate posters, which was really nice. We have the mostly red poster from the 2012 show, as well as the black and gray, and rainbow fonts from two other posters.


For the wording we were going to do A New Argentina - but the spacing of it didn't work out on the E. It left too much open, so we changed it out for 'I'd be surprisingly good for you' because it's one of our favorite lines.


Check out the FB SAL group if you haven't already: https://www.facebook.com/groups/730040497646157/

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