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Broadway SAL - Release 3 Design Insights

We're on our third release! I'm so excited we have so many amazing folks working on this with us! It has been so much fun seeing all the personalization's everyone is doing! So this week you've probably noticed a few changes to the pattern based on requested changes and an option for this letter to make it easer to those who chose to do the letter outlines in a different color. They should have all been covered in the email, but feel free to reach out if your having any confusion over them.


So this week is Rocky Horror! I think this was the first one that we had as a write in vote that made the final cut! I know the color list threw some folks off on Facebook (though we did get a correct guess there!) and I saw a lot of good guesses based around the pink and blue (I now deeply need to make a Catch Me if You Can pattern after someone guessed that! Waitress is actually open in another window being worked on as I type this.) We also did have a few people guess it correctly in the Zoom meetings based off the shoes.


For the lyrics, we of course had to go with Time Warp - and we wanted to show some of the circular nature of that song (one of the reasons it went on the O) so we made sure that it was set up to repeat on and on in the circle.



Of course the first graphic for this was the easiest. You have to have the lips. The shoes were, of course, off of the Time Warp dance scene. Getting those shoes to work with the black letter was a challenge, and part of the reason we went ahead and highlighted the outline for y'all this time. After we put it all together I thought of some other graphics we could have gone with, most of which went into the lyric pattern I put together for this one. But over all I'm happy we went with the feet, as Time Warp is my favorite song.


We know the colors on this one threw some people off, we really didn't want to have just red and black on this letter, so we went looking through some posters and graphics for the show, the color inspiration was pulled from ones in the style of the poster shown here, pulling in the blue and pink just for the wording.


For graphics from other letters we still have the vine and the bubbles, which a lot of folks have already guessed correctly. But we also have a bit of the A poking in and giving you a sneak peak at the letter color there.


For those of you still working on your border, or who have just finished all that 310, I am sorry for the color of the letter, but we trust you can power through! And we are almost to Audrey II!

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